The Effects of the Social Influence Approach on Swift Guanxi, Trust and Repurchase Intention When Considering Buyer Dependence

This study explores how social influence approaches alter buyer–seller swift guanxi, trust in the seller and repurchase intention when considering of buyer dependence. Based on results an online survey three cities Taiwan, we empirically test research model using partial least squares analysis. We found that dependence exerts different but positive effects each approach usage only identification contributes to intention. The guanxi also mediates clarifies role seller’s C2C marketplace context. A should exploit dependence, learn use develop close buyer-seller then can be secured.